I’m a business marketer and communications person. What does that mean? I’m your Marketing Lead on Call. I help businesses create their story, build awareness and drive leads through marketing.
I’ve been the chef, the sous chef and the bus boy. I've built marketing strategies and plans, led strategic marketing initiatives across global organizations, yet you can find me writing copy for websites or building pitch decks. Sometimes you just need the expertise but you don’t have the resource. Why don’t I show you what I can offer to your organization and where I’ve done it.
What I Offer
|
What Does it Mean?
|
Where I’ve Done it
|
Marketing Strategies &
Plans – Local & International
|
How marketing will be aligned
to your business strategy. Output is a go-to-market plan – could be
short-term and long-term.
|
|
Brand Strategy &
Stewardship
|
Your story, your value
proposition, your offerings, why customers should believe in you, competitive
differentiation.
|
|
Content Marketing
|
Your messaging into the market,
your content strategy, editorial calendar and how you will deploy into your
channels – PR, social media, events, collateral, etc.
|
|
Digital & Social Media
|
Your presence on website and
social media channels relevant to your target market.
|
|
Marketing Automation
|
Automation of your marketing
vehicles to your customers with the deployment based their behaviour. ROI
generation of marketing campaigns.
|
|
Direct Marketing, Collateral
|
Copy writing of your messaging
in brochures, in mail, leave behinds, presentations.
|
|
Event Marketing
|
End-to-end management of events
and integrated campaign pre, during and post event.
|
LoyaltyOne,
Dell, Rogers, 724 Solutions,
IBM
|
Channel Marketing
|
Co-marketing with partners,
including budget collaboration.
|
|
Public Relations
|
External messaging to your
audience through media, publications, etc.
|
|
Internal Communications
|
Internal messaging to your
employees through multi-channel delivery including intranet expertise.
|
